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Operula Guide · 7–10 Feb 2027

Pure London

Pure at Spring Fair

The website of Pure London Visit the website · purelondon.com ↗

In brief

UK trade fashion buying event showcasing the season's collections in womenswear, shoes, accessories and jewellery, organised by Hyve. From 2027 Pure joins Spring Fair at the NEC in Birmingham to create a combined fashion destination.

When
7–10 Feb 2027
Where
Birmingham, United Kingdom
NEC Birmingham
Sectors
Fashion and accessories · Leather goods and footwear
For whom
Trade visitors
Organiser
Hyve Group
Website
purelondon.com
Source
Fair website · checked on 24/10/2026

From Operula's shops

Pieces chosen from our partner shops, in the crafts of this fair.

Leather Apple Watch & Watch Ultra Strap - Small - 38/40/41 + 42mm (Series 10–12) / Black with Red Detail TORRO USA Leather Apple Watch & Watch Ultra Strap - Small - 38/40/41 + 42mm (Series 10–12)... 52,99 USD Casablanca Interlock Sweatshirt Gradient Stripe Cronjager Casablanca Interlock Sweatshirt Gradient Stripe 310,95 GBP Low To $59 Sunber 7x5/13x4 Put On & Go Wigs Flash Sale Limited Stock Flash Sale Sunber Hair (US) Low To $59 Sunber 7x5/13x4 Put On & Go Wigs Flash Sale Limited Stock Flash Sale 590,00 USD

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Other fairs in the same sector

6–8 Nov 2026 BLICKFANG Wien Vienna, Austria Design and furniture · Fashion and accessories 6–8 Nov 2026 Philadelphia Museum of Art Contemporary Craft Show Philadelphia, United States Fine crafts · Jewellery and watches · Fashion and accessories 17–18 Nov 2026 APLF ASEAN Indonesia Jakarta, Indonesia Leather goods and footwear 20–22 Nov 2026 BLICKFANG Zürich Zurich, Switzerland Design and furniture · Fashion and accessories 25–26 Nov 2026 Denim Première Vision Milan, Italy Fashion and accessories 12–15 Jan 2027 Heimtextil Frankfurt am Main, Germany Design and furniture · Fashion and accessories

The guide lists fairs, it does not rate them: dates and details are those published on the official website on the day of the check. Before travelling, always check the fair's website.