These Terms govern the relationship between Bluix Group LTD (UK Company 17097946, 41 Devonshire Street, Ground Floor, London W1G 7AJ) operating Operula, and any person or entity who creates an Artisan account to sell on the platform. By accepting these Terms at registration, you accept them in full.

1. Nature of the platform

Operula is an online intermediation platform within the meaning of EU Regulation 2019/1150 and the EU Digital Services Act. We provide the storefront, payment infrastructure, communication, and editorial curation. We do not buy, hold, ship, or take title to your goods.

The contract for sale of any item is concluded directly between you and the consumer. Operula is not party to that sales contract. You are the seller of record for tax, fiscal, consumer-rights, and product-liability purposes.

2. Account tiers

Operula offers two tiers: Hobbyist and Professional.

Hobbyist is intended for occasional artisans not yet registered as a business. The platform applies an annual sales cap (currently €1,500 in revenue or 25 transactions, whichever first) per rolling 12-month window from your first sale. When the cap is reached your shop is automatically paused until you upgrade to Professional or until the next 12-month window opens.

Professional is required for any Artisan operating a registered business, or whose sales pattern qualifies as habitual under their applicable tax law. Upgrade requires a valid VAT number which we validate via the EU VIES service in real time. Once upgraded, no platform-imposed sales cap applies; reporting under DAC7 may apply (clause 7).

You are responsible for selecting the correct tier and upgrading promptly when your activity becomes habitual under your applicable law. Operula is not a tax advisor. If we have reasonable cause to believe you should be operating in Professional tier we may require you to upgrade or suspend your account.

3. Your representations and warranties

By accepting these Terms you represent and warrant, on the date of acceptance and on each subsequent listing or sale, that:

• The information you provide (legal name, address, Tax ID, contact data, IBAN if collected) is truthful, accurate, current, and complete.
• You have the legal right to sell each item you list, including holding any required licenses, registrations, or authorizations under your national, EU, or international law (e.g. CITES, age-restricted-product registrations, food-safety certifications).
• The items you list comply with all applicable laws and regulations, including product safety (GPSR/GPSD), labelling, intellectual property, consumer rights, and import/export restrictions.
• You are not subject to sanctions by the EU, UK, US, or UN and you do not transact with sanctioned counterparties.
• You will honour orders and respond to consumer messages within the response-time SLA shown on your shop page.
• You are responsible for fiscal compliance — issuing tax-valid documents (ricevute, fatture, scontrini) where required by your jurisdiction. Operula's commission invoice does not replace the underlying sales document you owe to the consumer.

4. Compliance with platform rules

You will comply with the Operula Editorial Standards governing photography quality, description accuracy, and luxury-coherence requirements. You will not engage in price manipulation, fake reviews, trademark infringement, or any practice the editorial team considers detrimental to the integrity of the platform. Operula may moderate any listing without prior notice if it appears to violate these Terms or Editorial Standards.

5. Commission, fees, payouts

Operula retains a commission on each completed sale at the rate applicable to your tier and category, as published in your dashboard. Payment processing fees charged by Stripe Connect, PayPal, or other PSPs are absorbed by Operula's commission unless otherwise specified.

Payouts are issued on the schedule selected in your dashboard via Stripe Connect or PayPal Payouts to the bank or e-wallet you have linked. Payouts are subject to a rolling reserve of 5% for the first 90 days of activity to cover potential refunds and chargebacks.

Refunds and chargebacks reduce your future payout balance; if the balance is negative, you authorise Operula to debit the linked account for the difference.

6. Suspension and termination

Operula may suspend your account if you breach these Terms; if we have substantial evidence under DSA art. 30(2) that you provided false information; if multiple consumers report the same critical issue (delivery failure, item not as described, counterfeit suspicion); or if a competent authority orders us to suspend.

We will terminate your account if a suspension exceeds 30 days without resolution, or if termination is ordered by a court or regulator. You may terminate at any time from your dashboard — pending orders must be fulfilled or refunded first. We retain transactional data for 10 years for fiscal compliance and 6 months minimum for DSA art. 30 compliance.

7. DAC7 reporting

The platform is subject to EU Council Directive 2021/514 (DAC7) and equivalent OECD reporting frameworks. We will report to the tax authority of our jurisdiction the data specified in DAC7 art. 4 about Artisan accounts that meet either of the reporting thresholds in any calendar year (currently €2,000 in revenue or 30 transactions). The reported data includes name, address, TIN, VAT number, IBAN, and quarterly consideration totals.

You will provide accurate data to allow this reporting and respond promptly to any reasonable verification request. The reporting is transparency to tax authorities only — Operula does not pay your taxes on your behalf. You remain solely responsible for your fiscal obligations.

8. Intellectual property

You retain ownership of all content you upload (photographs, descriptions, brand assets). You grant Operula a worldwide, royalty-free, non-exclusive license to display, reproduce, distribute, and promote the content for the purposes of operating, marketing, and improving the platform. The license terminates 6 months after you remove the content, except for content embedded in transactional records which is retained per clause 6.

Operula may use your shop's name, logo, and selected listings for editorial coverage (articles, social media, newsletters) consistent with reasonable luxury-platform editorial practice. You may opt out of specific campaigns from your dashboard.

You confirm all content you upload is either your original work or properly licensed.

9. Liability

Operula's liability is limited to the total commissions Operula has retained from your account in the 12 months preceding the event giving rise to the claim. This limitation does not apply to fraud or wilful misconduct. Consequential damages (lost profits, lost data, reputational harm) are excluded except where mandatory consumer-protection law requires otherwise. You indemnify Operula for any third-party claim arising from your breach of these Terms, the items you sell, or your interactions with consumers.

10. Privacy and data protection

The processing of personal data is governed by the Privacy Policy and the DAC7 Privacy Addendum. By accepting these Terms you acknowledge those documents and the processing they describe.

11. Communication

Operational notices (orders, payouts, suspensions) are sent to the email on your account. You are responsible for keeping it current. Marketing communication requires separate opt-in consent.

12. Force majeure

Neither party is liable for failure to perform due to events beyond reasonable control (natural disasters, war, government action, infrastructure outage). Sales-related deadlines are extended by the duration of the event.

13. Dispute resolution

Governing law: the law of England and Wales, without regard to conflict-of-laws rules, except that mandatory consumer-protection rules of the consumer's residence apply to consumer disputes.

Jurisdiction: courts of London, England, with the exception that an Italian-resident Artisan may bring suit before the courts of their domicile.

Out-of-court ODR: for disputes between Operula and the Artisan, the parties commit to a 30-day good-faith negotiation before initiating litigation.

14. Changes to these Terms

Operula may amend these Terms by posting a revised version in the dashboard with at least 30 days' notice. If the change materially reduces your rights or increases your obligations, you may terminate the account before the change takes effect; otherwise, continued use after the effective date constitutes acceptance.

15. Miscellaneous

Severability: if any clause is held unenforceable, the remainder remains in force. No partnership: nothing in these Terms creates a partnership, joint venture, employment, or agency relationship. Entire agreement: these Terms, together with the Privacy Policy, the DAC7 Addendum, the Stripe Connect terms, and the Editorial Standards, constitute the entire agreement.

This agreement is drafted in English. An Italian translation is provided for convenience; in case of conflict, the English version prevails — except where mandatory law requires otherwise.

By clicking "I agree to the Terms" during account creation, you confirm that you have read, understood, and accepted these Terms in full. The acceptance event is recorded with timestamp and IP address.